Ready to learn how Instagram Stories can supercharge traffic to your website? We know how crowded today’s online world can be. It can be almost impossible to get your content noticed. This post will help you learn some of the best insider tips and tricks to help your Instagram Stories bring more traffic and engagement to your site.
From the perfect picture to the best Call-to-Actions, learn how to use the platform to its fullest. This guide is a one-stop shop to help you get the most from Instagram Stories to send your web traffic through the roof.
Why You Should Use Instagram Stories For Your Brand
Stories are a game changing way businesses use to have their brand stand out and connect with their audience. This Feature has more than 500 million daily users. Stories allow your brand to easily show users another side of your business, making it easier to connect with your audience. Stories post are temporary, there is a built in urgency with users, which boosts engagement compared to an average post.
Polls and sliders are interactive features users can use to connect to their audience. These features can increase post visibility and help a follower community grow.
Using the Stories feature is an amazing way to show your brand a more human, approachable side. Who doesn’t love a good story? Users will and this can even turn users into loyal customers. Your brand story can even spark customer interest and result in traffic to your website.
Maximizing Touchpoints through Hashtags and Location Tags
Using hashtags and location tags on Instagram Stories will broaden your audience in ways other methods cannot. Hashtags help audience segmentation. Not all hashtags help in audience segmentation. The best audience segmentation hashtags are relevant to your post and either popular or very niche. Location tags segment your audience based on the location of the audience closest to your post. To use audience segmentation through location tags, use landmarks, events, and place of business posts. Your post will get the location tag relevant to the audience closest to you.
Audience segmentation through hashtags and location tags has to be balanced. Hashtags and tags must be generalized to very specific within your brand voice. Using these methods of audience segmentation through Instagram Stories brings a world of Instagram users to your website.
Using A/B Testing to Your Advantage
With Instagram’s Stories, A/B testing will get you the most views in the future. A/B testing simply means changing a few variables, like pictures and words in a post, to measure the best posting time and audience receptiveness. Engage your audience more with better posts.
Experimenting is fun! The best part is that this process leads you to small discoveries you wouldn’t be able to find by simply doing what you’re doing. Eventually these delightful findings will help you find ways to engage and connect with your audience in ways you never knew were possible. Some Things that will help you improve your digital storytelling skills and answer what your audience wants to see are your flexibility and the feedback your audience leaves.
When you begin your A/B testing, the most important thing to remember is that this is a process. You should be focusing on the small things that bring you to the next step. This means there isn’t a large finish line at the end of the testing. This means each test is a victory. If you continue to be persistent and creative, you will surely build stories that your audience will love and even help you turn your goal of getting more traffic to your websites from visitors into a creative and fun attainable reality.
Experimenting With Different Story Formats.
Experimenting With Different Story Formats. A diverse collection of content on your Instagram Stories is what is going to help you keep your audience interested. Capture your audience by showing them a new format every now and then. Examples of formats are pictures, videos, boomerangs, polls, quizzes, and countdowns. Each format allows you to engage with your audience.
Creativity comes from adding things like GIFs, filters, stickers, and music to your Stories. Don’t forget to use the editing options on Instagram and let your personality shine through your Stories. Show your brand’s creativity and keep your audience hooked with new things to look at.
If you’ve heard the saying, “Variety is the spice of life” then know that’s the saying to keep your Stories interesting. The best way to tell different types of stories and keep your audience engaged is to use different storytelling formats. When you tell your brand’s story using different formats you show the complexity of your brand. Once you start testing your limits with different formats you’ll start seeing the visitors to your website increase.
Driving Traffic to Your Website with Swipe-Up Links
Using Instagram’s swipe-up feature is one of the best ways to control the flow of traffic from your Stories to your site. With swipe-up, you place a clickable link in your Story that your audience can swipe up to access. This feature allows your audience to access additional information or make a purchase directly and instantly. When you place swipe-up links in your Stories, be sure to provide a clear and compelling call to action to reinforce the link and encourage your audience to act. Enticing offers and end-of-promotion notifications placed in your Stories as captions or messages are examples of excellent ways to use up the last promotional content.
Examples create a value proposition for your audience that makes them willing to swipe up. As an added benefit, you can see the reach and performance of your swipe-up links by viewing your Stories in conjunction with Instagram Insights or other analytic tools. Metrics like high click-through rates and subsequent conversions and engagement show you what types of content your audience likes and which Swipes drive the most traffic to your site. After analyzing the performance of swipe-up links, you can adjust your content to best achieve your business goals.
Using Call-to-Actions in Your Stories
Using Call-to-Actions (CTAs) in your Instagram stories is a great way to drive users to your website. Use encouraging words combined with a dynamic look to get users to take action. Action can mean different things such as swiping up, visiting your website, or even purchasing. Make sure your audience knows the steps and the reward behind clicking through your site.
Building a sense of urgency will encourage action. Use phrases like “Limited Time Offer” or “Act Now” will cause FOMO (fear of missing out). Also, make sure your CTA fits the goal of that exact story whether it is selling your new item, a new blog post, or more followers to your exclusive offer.
Your Instagram stories need consistency to build a relationship with your followers. Use fun and creative CTAs that show your followers everything your website offers.
Buying Views to Increase the Visibility of Your Stories
Many people use the method of buying views for Instagram Stories in order to amplify visibility, ensuring that their content reaches the people it needs to reach. Return on investment will typically increase the click-thru rate and boost sales. Snaphappen offers stories relief from the burden of Instagram’s highly competitive content and serves to differentiate your brand to the audience. Purchasing views also provides the Stories with the all too important social proof and increases the attractiveness of the account. Higher view counts build social authority and encourage users to browse the account. This method is a great way to support a new account in its early stages.
Purchasing views alone is not however the best course of action. To provide your audience with authentic engaging content is truly the only method that will help you be successful in the long run. Purchasing views offers a jump start but ultimately the end user is the only thing that truly matters. For the best chance at website clicks, combine high quality content with view purchases and story offers.
Conclusion
Throughout this article, we have discovered that Instagram Stories are a tool with great potential for driving traffic to a website. The potential for audience reach and engagement using Instagram Stories is enormous. Using the strategies we’ve outlined, including the use of hashtags, the posting of interesting content, and the use of swipe-up links, your website’s audience can grow.
The work that we have done to leverage the strategies may take some time to show effectiveness. As we take the time to work through the process, use the data analytics Instagram provides to its users to monitor audience engagement, and continue to be creative with your Instagram Stories, you’re on the way to winning the game of Instagram Stories and website traffic.